Money From Internet

Domain Name Insanity – Does Your Name Really Matter?

Your domain name is the .com, .net, .org or some other dot something that people use to get to your web site. affiliateblog.com is mine.

A group of investors headed by Jake Weinbaum (the guy behind Disney’s go.com) paid $7.5 million for the name Business.com back in 1999, aiming to make it a showcase B2B site. According to their own press they have succeeded. Yes, it’s a terrific name — short, sort of descriptive and easy to remember. There’s some cachet there, but is it $7.5 million worth? That cash could have bought a lot of promotion or branding for whatever name they could have had for ten bucks, or a hundred, or two hundred grand.

Each year for 15 years The first $500K in profit goes toward amortizing the cost of that domain name. That could also pay for a terrific affiliate program, a truckload of banner and PPC advertising, and a nice BMW lease for Mr. Weinbaum (who probably doesn’t need a BMW).

But the Business.com thing has set off a wave of domain name speculation that staggers the mind. People are snapping up domain names and ransoming them off to wide-eyed entrepreneurs with business plans and dreams of riches. Being a hardcore capitalist I am torn about domain name speculation — I am tempted to applaud the person making a buck by getting there first and grabbing up the good names, but I am annoyed at the restraint of commerce that takes place while someone negotiates with one of these guys to get the right name.

So if I look at the top 50 websites on Alexa, most of them should be easy to remember names, right? Wrong. I would argue that only one, match.com, is an easy-to-remember name that describes what the site is about.

I keep hearing that the reason these so-called generic or descriptive domain names are so valuable is that some people just type domain names into the address bar of their browser rather than using a search engine. This fact seems to be intuitively false. I find it hard to believe that someone looking for information on a particular business would type in www.business.com. Furthermore, if I look at the top 50 websites on Alexa only one, match.com, is an easy-to-remember name that describes what the site is about.

I wondered how many people actually type in their address bar (address bar?) instead of using a search engine anyway. I didn’t find the answer, but Jupiter Media tells me that 64% of people looking for something use a search engine.

That means that 36% of people use something other than a search engine. What makes me believe that people typing stuff into their address bar doesn’t happen much is this simple fact…of the people using search engines last November, 43% searched for common websites like Ebay. In other words, instead of typing in http://www.ebay.com, people Googled Ebay and clicked on one of the results. That is absolutely hysterical. And totally believable.

What do all these facts mean? They mean that as far as getting the person there the first time, everyone starts off on the same square. If your domain name can get the minority of people who just type into their address bar to your website without a search engine, it’s worth more than someone who can’t.

Here are some of the legendary domain name sales in the past several years, according to Zetetic:

$14,000,000 – 2006 – sex.com
$7,500,000 – 1999 – business.com
$5,500,000 – 2003 – casino.com
$5,000,000 – 2002 – asseenontv.com
$5,000,000 – 1999 – korea.com
$3,500,000 – 1996 – worldwideweb.com
$3,350,000 – 1999 – altavista.com
$3,300,000 – 1999 – wine.com
$3,000,000 – 1999 – eshow.com
$3,000,000 – 1999 – loans.com
$2,750,000 – 2004 – creditcards.com

All of these with the exception of eshow.com (computer networking) should get address bar traffic, because people who type will type in the descriptive names — if I’m looking for sex-related stuff, I’ll type in sex.com. Where my mind gets boggled is in ROI. If you’re selling something on asseenontv.com that nets you $25, you’ll need to sell 200,000 of those George Foreman grills just to pay for your domain name.

It also dawned on me that if you pay $12,000,000 for sex.com, the free publicity generated is probably also worth millions.

So now everyone gets dollar signs in their eyes and thinks they can make a million with their domain name. Here are some examples of asking prices from Ebay:

6usiness.com (yes, that’s a 6) – $7,000,000
ajobformom.com – $3,500,000
Exbay.com – $1,000,000

What does this mean for you? Well, there’s some good news and some bad news. Remember back a few paragraphs when I said that everyone starts on the same square? That’s really the good news. You can choose a pretty good domain name, put together some terrific content, employ some simple Search Engine Optimization and buy some keywords or exchange some links and you have a pretty good chance of getting people to your site the first time. Since most of them are coming via a search engine they’re not going to notice your domain name until they get there anyway, so your domain name means the same thing (nothing) to the majority of people using the search engine.

One last thing: if you’re hoping to be close to the top in the search results (the so-called organic SEO), having your keywords in the name of your website gives you a huge boost. For example, if you’re looking for affiliate blog, we will be in the top five search results. In this case, Google ignores TLD unless you tell it otherwise. Affiliateblog.info will come up before us because their pagerank is higher (that’s a discussion for another day). So if you think getting near the top of the organic search results is more important than having someone type your name directly into the address bar (and you very well could be right), then grab yourkeyword.cc or yourkeyword.to. I’ve done it, and I’ve suggested it to others.

Once the user comes to your site the name just needs to be memorable enough so they type it in to get there the next time. Or they may forget and Google you again. I do it every day. No matter how great your name is, if the content is lousy they won’t come back anyway.

So should you buy a domain name? I don’t know — I bought this one. And I made honorable mention in the Domain Name News for the price I paid ($2500). I bought the name because I liked it, I liked the number of incoming links to it, and I felt comfortable paying for it. I’ve never paid more than a couple hundred dollars for a domain otherwise, and I have more than 200 of them. My favorite by far is Blozzo.com, which I just bought for $25. I have a pretty terrific idea in mind for Blozzo too.

I would try to come up with my own name before I bought someone else’s. Here are some tips:

1. Try to go with a .com. It’s the name everyone associates with the Internet. Any other Top Level Domain (TLD) like .org or .net is just going to confuse people, unless it sounds better than the .com. For example, if you are about networking or a network, a .net is more natural. If your site is informational, you should use .info if it sounds okay. One of my favorite $10 domains is seosecrets.info. I think it sounds good. Hands down the most ingenious use of a TLD is del.icio.us, the social bookmarking site. The use of the .us TLD is absolutely brilliant.

2. Leave out the dashes and meaningless numbers. If it’s a choice between this-domain.com, thisdomain123.com and thisdomain.net, take the .net. No one remembers to put the dashes or the numbers in, unless they are an integral part of the name like studio54.com or e-books.com.

3. Use the fewest letters possible to describe what you do. I own Purple Monkey Media Group. Purplemonkey.com would have been perfect. It’s taken, of course. Purplemonkeymedia.com was not. I grabbed it. I could have taken purplemonkeymediagroup.com, but it would have been too long. Remember, every additional letter is a potential typing error.

4. If you have a domain name that needs to be reinforced, get a good logo and sprinkle it liberally on your web site, along with some slogan that will reinforce the name in people’s minds. You would be surprised at how inexpensive this can be.

5. If you can save a few bucks with your own domain name or by buying a cheaper domain name, do it, and use the money to get yourself placed higher in the search results or Adsense placement.

6. If you can’t come up with a descriptive domain name, go the other way. Depending on your site’s focus, pick a memorable short name that will stick in people’s minds, get a great logo and include the name prominently in your advertising and marketing. It’s called branding, and it’s tried and true.

7. Ask your wife, friend, boyfriend, husband, dog, lawyer, associate, Mom, Dad, cousin, uncle, Police Chief, blog writer. They’re smarter than you anyway, and they are going to be the one looking for the site, not you. Some of my best ideas have come going to or from somewhere with my wife and just brainstorming.

Here’s the bad news: it may take you a while to come up with the right name. There’s more good news though — in the real world most domain names sell for $1,000 or less.

Can’t get started? — Go to a site that sells domain names, and put in a word that describes your business. See if the name is taken (it probably will be). Open your word processor or go to thesaurus.com and put the word in. Get a few more words. Check those. If there’s a .com available and it looks good, grab it. If not, add the word site or blog or online to your word, and see if that works. Don’t wait. If you think it might be useable, spend the $9.00. I came up with blogduck.com. I liked it. I decided to think about it some more. Someone grabbed it that afternoon. Just chisel loose the nine bucks (or less) and buy the domain.

If you want something a little more sophisticated there are several sites that are good for helping you come up with a name, like DomainsBot and Nameboy.

If you draw a blank, go over to Sedo or Afternic and see what’s for sale. Search for a word that describes what you think people will associate the name of your site with, and see what pops up. That may give you some ideas.

These sites and more can be found in Tools section of http://affiliateblog.com.

Domain Name Journal tracks domain name sales. Going there is always fun.

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Cira Domain Name Whois Privacy Standard Information

Have you heard about the new standard for domain name whois privacy that the Canadian Internet Registration Authority or the CIRA has recently announced? If not yet, then here it is.

Recently, numerous reports have noted that the Canadian Internet Registration Authority has proposes a new standard for the domain name whois privacy. In their proposal, it is considered that the new policy for domain name whois privacy will provide all the dot-ca domain name owners with an enhanced domain name whois privacy safeguards, bringing the domain name whois privacy policy in line with the currently enacted Canadian privacy laws.

Today, the new proposed domain name whois standard becomes the hottest subject of a general public consultation. And this domain name whois policy will see the CIRA to pursue in collecting complete information from dot-ca domain name owners, however, it will create only a little amount of the details that are available to the general public in its web-based domain name whois lookup directory.

Along with such introduction, the Canadian Internet Registration Authority itself have assumed that this new domain name whois standard will ensure greater privacy protection barriers under the dot-ca regime than are recently accessible with so many other internet domains just like the dot-com. In some reports about this matter proposed by the CIRA, it is noted that the president of the CEO of CIRA had mentioned that this new standard for the domain name and whois privacy is all about protecting the people’s fundamental right to privacy in the virtual reality. Along with that statement, the president of the CEO of CIRA also mentioned that since the internet is a wonderful and transformative force, it is then right to take some great care to ensure that such dimension serves the people, and not the other way around.

With such main reason for introducing this new standard for the domain name whois privacy, the group further maintains that this policy then sets a new standard among the internet domains. And in particular, the new standard for domain name whois privacy states that for those who register a dot-ca domain name, it is only the domain name, registrar’s name, registration date, “last change” date, notice about adjustments in status of the domain name and server IP numbers/names will be accessible through whois. It further holds that the policy for organizations with dot-ca designations will not be changed, so the same date will continue to be accessible through whois. And lastly, the new policy holds that CIRA will pursue to ensure that all registration data is available to law enforcement agencies.

Tags: Cira Domain Name Whois Privacy Standard Information

Choosing Effective Domain Name

Domain name makes an Internet address of your web site that is why it has to be easy to remember and to type, it has to be representative and correspond with your web site. In other words it has to be effective.
To make it to be this way I’ve prepared a couple of tips for you when choosing an effective domain name.

Make Your Domain Name Representative.

In order your domain name to be representative, make it to be accordant to your web site name. And make your site’s name also be your URL. As your web site visitors will remember it by its name. So when they decide to return to your site again don’t make them wonder what the URL to type in their browser to get to the site they need.

There is another problem when the web site’s name and its URL spelled differently. Imagine your web site’s or the company’s name is, for example “MySuperBusiness” but some other company has such URL. The visitor who remembers your web site by its name would naturally type mysuperwebsite.com in his/her browser and will get to your competitor’s web site. And it would make a loss for you.

There are thousands of domain names are registered every day and that could be a problem for you to get the one you want.

In case you are just starting out it would be more comfortable for you to register a domain name first and name your web site only after you did that. And if you have a promoted brand name and don’t want to change it only because the domain name that fits you is already taken by someone else you can check its owner through the “Whois” to see who owns it. And you can purchase it from its present owner.

Make Sure Your Domain Name is of Optimal Length.

In general domain names can be of any length up to 67 characters. There are a lot of disagreements about of what length the domain name is better to be.

A short domain name advantage is that it’s much easier to remember and it’s less compliant to typing mistakes.

A long domain name is usually easier to human memory instead of the one that was made short by all means. If it was, for example, replaced with its abbreviation it would be much easier to remember the complete meaningful name than the combination of letters and numbers that might have no sense.

So I guess it would be a perfect choice for you to use as short domain name as possible but only on condition of it remains meaningful.

Try not to use any symbols that carry no important information like slashes or hyphens. As it’s very easy to forget them when typing your URL.

Choose the Right Domain Extension.

Choosing a domain name extension depends on what exactly your activity is. In case it is of local scales, like pizza delivery, you can take a country- specific domain name. You also get in a good position with such domain name as the people your activity is targeted to know that they are dealing with a local entity.

The most common types of domain extensions are .com, .net and .org. These domain extensions are for your use in case you are planning to benefit from the international activity.
There are some domain names that require from the registrant to represent a certain type of entity such as .edu, which is reserved for universities or high schools, .aero, .biz, museum and some others.

So as you can see it is vitally important for you to get your own domain name. And it would be better if it corresponds with your activity and the web site’s name. But the bottom line of the article is that you sure should purchase you own domain name.

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